Resources: Supporting Schools
Support resources (free) to support you & your school marketing - Request below...
Switch on & Plug into these Support Resources
Sign up below to download the current resources and to be registered to receive the 2026/27 resources ahead of the September start.
Insights & Resources…
Helping you to plan ahead.
1. Content Calendar
(the 2025/26 calendar – download NOW
Plan ahead for the year with the 2025/26 Content Calendar – in collaboration with JWJ Design.
Available as a Canva template, PDF download, OR a direct DES platform CSV import – with a free DES demo or school video walk-through.
School focused – Events, Conferences, Awareness days & Holidays.
Register for the Access file for all the download options.
*New Sep 2025/26 (v2) is available for immediate download*
2. 
DES Data insights & Digital Marketing Survey 2025 (with International views)
The DES data Part-3 Instagram insights are in – what’s working for schools?
Our biennial 2025 3-Part School Digital Marketing Survey highlights key insights and also outlines what’s working well on Instagram (based on 1,000 posts).
Building on the 2023 report, this follow-on survey tracks (& compares to 2025) how schools are managing digital marketing, from AI use to planning tools and paid ads.
Sign up to access the Part-3 (and Part-1 & 2) report summary.
3. Learning: Comms in a Crisis — Missed the BSA webinar (with MA for Schools support) + New DES Guide
This month, we’ve added the Crisis Communications Resource Guide directly into the DES service, within ‘MA Guides’, complete with insights and supporting templates to help your school prepare for the unexpected.
The webinar session, with the BSA (Boarding Schools’ Association) supported by MA for Schools + DES & Minvera SRM, also featured a powerful account from a Deputy Head (now the Master of Haileybury) who took command during the Croydon Tram accident — nearly a decade on, his reflections offer useful learning.
To request this support / session content – sign up…
4. DES Brand Strategy Review (BSR) –
Can AI give meaningful insights around the school brand and strategy to support your activity?
Brand Strategy Review report for your school –
“Gain insights and affirmation about your school brand…“
How does AI calibrate (score/grade) your online presence?
This free support offer is in conjunction with the DES sponsorship of the 2025 AMCIS conference and offer of support for schools.
(The Brand report feature is part of the DES solution, outside of the DES subscription, or a trial offer, is £150.00).
Register to test the DES BSR to help support your September start.
Request to receive the above Support Resources.
For the optional free trial or call to demo DES (Digital Marketing Platform) – see below.
And finally – DES digital platform demo…
This term… an optional FREE Demo and/or Trial of the DES platform.
‘Give the marketing department an extra 6 hrs per week…save budget, time and follow a process tech tool support’ – as reported at the AMCIS Conference.
